It may only be October, but Christmas ads are already on the TV, tantalising viewers with images of tinsel, Santa and shopping. Sadly, research has shown that amid the consumer hype, the true meaning of Christmas is often overlooked. While 85 percent of people agree with the statement that “Christmas should be called Christmas because we are still a Christian country,” only 12 percent know the facts of the Christmas story in any detail.
So if Christians really want to keep Christmas focused on Christ, we must constantly re-tell the story of his birth in ways which engage positively with the public’s interest. The Evangelical Alliance is part of ChurchAds.Net, which gives Christians the chance to do just that by buying ads which will celebrate Christ on bus stops and airwaves around the UK.
This year’s poster campaign takes a familiar, joyful image to point to Jesus. In the 21st century, parents-to-be proudly announce the coming birth by showing friends and family the scan of their baby. The Baby Scan Jesus poster uses this convention to place the birth of Christ in an ultra-contemporary context. It has a sense of immediacy, creating genuine anticipation and theologically it speaks of both the humanity and divinity of Jesus Christ.
Our vision is to reach 40 million people by seeing the poster displayed on 2,010 poster sites and the radio commercials aired on 200 stations. Commercial advertising is particularly heavy in the weeks before Christmas. So there is fierce competition for the best poster sites and radio airtime.
Availability is already very limited, particularly for posters, so it’s important to get your order in quickly.
On Saturday November 6th 2010 Hinckley Churches Together (an ecumenical group of ministers and lay people from churches across Hinckley and surrounding areas) will be hosting an Alternative Nativity or Alternativity at the URC on the Borough in Hinckley. This will be an occasion for people to be able to buy Christmas presents for friends and family that are also gifts which benefit the poorest people in the world via donations to national and international charities.
Some of the charities involved include:
The Bible Society, SNIPS, Hinckley Homeless, Intercare, Karibuni Trust, Send a Cow – Morning Star Fund, Christian Aid, The Salvation Army, CAFOD Work Link, Leprosy Mission, Tearfund, ADAPT, Mercy Ships, Jesuit Nevett, DLRAA Rainbows, Sight Savers, Aim for Change and Womens’ Refuge.
The Alternativity starts at 10am and finishes at 2pm.